Your brand's identity is how customers perceive your business. It should convey your core values, expertise, dreams and aspirations. From simple visual elements to comprehensive brand books, a brand must be nurtured and documented to ensure that it is consistently implemented and accurately represents your vision.
A good brand helps you convey your company's history, mission and personality. It creates an enduring image in the minds and hearts of your clients. Building a solid brand is one of the single most important things you can do for your company, and we're here to help you do it.
When an organization grows and multiple people generate content, it becomes harder to maintain a unified tone and a continuous brand image. The solution is to build style and communication guides in order to generate cohesive content that appears to be written by only one person.
For clients who already have a brand identity, but want to expand to digital media. Building an updated and refreshed brand identity can bring new life into your company. We undertake any rebranding with careful consideration for the company's history.
We strongly believe in Dieter Rams' 10 principles for good design . We strive to innovate with our design, which should be functional as well as aesthetic.
Design should reduce friction by being clear with every detail and conveying an honest and clear message. We try not to get caught up in trends, but to build long-lasting products.
Brand books (or visual identity guidelines) are documents that outline your brand's visual identity and how it should be represented, from color and typography to stationery and print.
We strongly believe in building such books, as they outline a cohesive style and identity that is essential for a compelling customer experience.