Bonjour is a large chain of thrift stores based in Bucharest. They came to us in need of a major rebranding of their online and offline presence. We started doing research around Bucharest, studying their customers and window shoppers in order to better understand the brand's unique needs.
After in-depth discussions with the client which helped us understand their needs and brand vision, we came up with around 30 iterations for the brand mockups. We then chose the most appropriate option together with our client, and implemented it across all media used by the company, including bags, tags and stationery items.
We managed to make a complete makeover to an already established brand, creating a new identity which we think will increase customer engagement and consolidate Bonjour's presence in the market.